Is Your CPA Firm Showing Up in ChatGPT and AI Search?
Business owners and individuals increasingly ask an AI assistant to recommend an accountant before they ever open Google. When someone asks ChatGPT, Perplexity, or Google AI Overviews for the best CPA for their situation, does your firm get named, or a competitor? Run a free check and see how AI reads your firm.
Referrals Now Run Through AI
The "who should I hire for my taxes" question increasingly gets answered by an AI assistant. The firms that get named are the ones AI can interpret and trust.
Why AI Overlooks Capable Firms
Recommendation queries skip the rankings. "Who is the best CPA for a small business in Austin?" returns a synthesized answer naming a few firms, not ten links. A firm absent from that answer is invisible on that query, regardless of page rank.
Generic service language confuses AI. "Full-service accounting" tells an AI system little. Specific services and specialties (tax planning, audit, fractional CFO, a given industry) are what let it match you to the right client.
Inconsistent firm details erode trust. Name, address, and credentials that disagree across your site, Google Business Profile, and directories make AI systems less confident you are one credible entity.
Reviews AI can't read don't count. Strong client reviews that aren't machine-readable on your own site never factor into how AI describes your firm.
What the free check tells you
A clear score across the six pillars AI systems read, plus the single highest-impact fix for your firm, in seconds, from real signals on your actual website.
Built for the AI search era
This is Generative Engine Optimization (GEO) made measurable for accounting: how to be correctly understood and recommended by AI search, not just ranked.
Backed by a 25-year agency
AIOInsights is built by Digilu, a trust-focused marketing agency working with professional service firms since 1999.
Run Your Accounting Firm's Free AI Visibility Check
Enter your firm's information below. Your score evaluates the publicly observable signals that influence how AI discovery systems interpret and recommend an accounting firm. No integrations, no accounts, no technical setup: the evaluation reads exactly what AI systems read.
- Service and specialty clarity
- Client review and reputation signals
- Firm name and citation consistency
- Credential and authority indicators
- AI discoverability and crawlability
- Local presence in your market
- Entity consistency across profiles
What this evaluates: AIOInsights reviews signals that influence AI discoverability: not direct integrations with specific AI platforms. Results reflect trust visibility indicators based on publicly observable firm signals.
The Six Signals AI Reads About Your Firm
Your free check scores 31 observable signals across these six pillars. Each shapes whether AI search understands and recommends your firm.
Semantic Clarity
Whether your pages clearly state your services, specialties, and who you serve.
Entity Consistency
Whether your firm name, address, and profiles agree on who you are.
Authority
Whether your structure, credentials, and depth signal a credible firm.
AI Discoverability
Whether AI crawlers can actually access and parse your site.
Trust
Whether your client ratings and reviews are visible to AI on your own site.
Local Presence
Whether your Google Business Profile and local schema confirm a real, locatable firm.
Accounting Firms and AI Search
Yes. When someone asks ChatGPT, Perplexity, or Google AI Overviews to recommend a CPA or accountant for their situation and city, the assistant names specific firms it can interpret and trust from public signals. If your services, specialties, and credibility are not clear, AI is likely to recommend a competitor instead.
Run the free AI visibility check above. AIOInsights reads your firm's website the way AI systems do and scores 31 observable signals across six pillars, then returns an instant score and your single highest-impact fix, with no account required.
Common reasons include vague service language, inconsistent firm name and address across directories, missing structured data, reviews that are not machine-readable on your own site, and a website AI crawlers cannot fully read. The free check identifies which gaps apply to your firm.
Yes. The AIOInsights check is free, needs no account, and returns a real, deterministic score. A deeper, human Full Evaluation for your firm is available through Digilu.