Crypto Tax and S Corp Pages AI Can Match to a Question

A crypto tax page or an S corporation page earns a firm a chance at a specific question only if it uses the IRS's terms for the problem, names the person at the firm who handles it, and says which cases the firm takes. For crypto, that means the digital asset question on the return and Form 1099-DA. For S corporations, it means reasonable compensation. A page that says "we handle crypto" or "S corp specialists" gives a question nothing to match.

The questions below are ones we expect clients to ask. We have not run them through any assistant, so treat them as shapes to test, not as observed behavior.

Digital assets: the words the IRS uses

The IRS's digital assets page says taxpayers "must answer 'Yes' or 'No' to a question about digital assets" on federal returns, including Form 1040, covering whether they received digital assets as a reward, award or payment, or sold, exchanged or otherwise disposed of them. It also describes Form 1099-DA, "Digital Asset Proceeds from Broker Transactions," with broker reporting required "beginning with transactions on or after Jan. 1, 2025," and transition relief on broker penalties for 2025 transactions.

A client asking "crypto tax accountant" is usually holding one of those two things: a question they do not know how to answer, or a new form that does not match their records. A page that names both is written about their actual problem.

A crypto page, outlined

Opening: "Maple Row CPAs in Madison, Wisconsin prepares returns for individuals with digital asset activity, including the Form 1040 digital asset question and reconciling Form 1099-DA." Then who does the work, the situations covered (many exchanges, staking rewards, lost cost basis records), what you need from the client, and what the firm does not do, such as tax work for a crypto business's own entity if you refer that out.

S corporations: the phrase is reasonable compensation

The IRS page on S corporation compensation states the rule directly: "S corporations must pay reasonable compensation to a shareholder-employee in return for services that the employee provides to the corporation before non-wage distributions may be made." It adds that "the key to establishing reasonable compensation is determining what the shareholder-employee did for the S corporation." The same page covers medical insurance premiums for more than two percent shareholders, which is a second common question.

An S corporation page, outlined

Opening: "We advise owners of S corporations in the Tampa Bay area on reasonable compensation, payroll for shareholder employees and year end planning." Then the kinds of owners you work with, what a reasonable compensation review involves at your firm, who leads it, and when an election is not the right structure.

Where specialty pages cross a line

Both topics attract promises: "slash your crypto taxes," "save thousands with an S corp." The AICPA Code at 1.600.010.02(a) treats promotion that would "create false or unjustified expectations of favorable results" as misleading. Our page on results and fee claims goes through the alternatives. The short version: describe the analysis you do, not the saving you hope for.

What makes a page matchable at all

Google says AI Overviews and AI Mode may use query fan-out, "issuing multiple related searches across subtopics and data sources," and that a page must be indexed and eligible for a snippet to appear as a supporting link, per its AI features guidance. A detailed client question, such as how to answer the digital asset question after moving coins between two wallets, can be split into narrower searches. A page with a section answering that exact sub-question has something to be found for; a general tax services page does not.

Building one specialty page the right way

Pick the specialty where you have real depth and a named person; one excellent page beats five thin ones.
Use the IRS's terms in headings, and link to the IRS page you rely on.
Write three to five short sections, each answering one question a client asks you in the first meeting.
Name the person who does the work, with credential and state.
Say what you do not handle.

Specialty pages sit inside the wider picture of AI visibility for accounting firms.

Not legal or tax advice. This describes how AI systems read an accounting practice in public; your state board of accountancy, Circular 230 and your own counsel govern what you may publish.

Questions

What should an accountant's crypto tax page cover?

An accounting firm's crypto tax page should use the IRS's own terms: the yes or no digital asset question on Form 1040 and other returns, and Form 1099-DA, which brokers file for digital asset transactions on or after January 1, 2025. It should say who at the firm prepares these returns, which situations they handle, such as staking or many exchanges, and which they refer out.

What is reasonable compensation for an S corporation owner?

The IRS says an S corporation must pay reasonable compensation to a shareholder employee for services provided to the corporation before non wage distributions may be made to that shareholder. The IRS points to what the shareholder employee did for the corporation as the key to setting the amount. An accounting firm advising S corporations should explain this in those terms.

What does a crypto tax or S corporation page need before an AI will name a firm for it?